Project:

Lectures for marketing management.


Situation

An academy of cooperative education needed a lecturer for marketing management in the field of retail, sixth semester.




Tasks for >innovation + management<, Erika Glink

• Development of the content
  
  
• Design of the didactic procedure
  
  
• Lecturing
  
  

The lecturing plan needed to fit into a practice-oriented studies program.
During the entire program, the students spend alternating three months in the company and three months in the academy. This system produces very active and demanding students.

A plan and time schedule were created, as well as a script for the students and a modern case study. To lessen the dryness of the theoretical content a varied lecture course was developed.

The lecture plan contained step by step work on the case study “Marketing Concept for a Trend Drink”, parallel to the course content and additional cases. Elaboration of theory, discussion of provoking questions and mind games were all part of the lecture plan.
implementation


voices

Feedback from students showed high interest and enjoyment the subject as well as for the design of the lectures.