Project 1

Organization of a Seminar for Innovation Management.


Situation

A seminar was to be developed and coordinated for a group of managers from various industries.




Task of innovation and marketing

• Find a subject
  
  
• Find lecturers / moderators
  
  
• Organize the event from invitation to accounting.
  
  

Realization

Since the participants were coming from various industries, we needed to determine an up-to-date, acceptable, interesting to all theme for the seminar. We decided on innovation.

We brought Prof. Dr. Peter Duchessi from the State University of New York in as lecturer and moderator. He presented the subject: “Thinking Further Around the Subject Innovation”. Dr. Axel Hoff from the Steinbeis Transfer Center in Friedrichshafen was our guest lecturer and he presented the subject: “The Effect of Basic Innovation on the Technological Development of the Region around Lake Constance”.

We found an adequate seminar location in Friedrichshafen on Lake Constance and prepared a fitting side activity: a visit to the Zeppelin Museum including a discussion on Innovation in the 20th Century.

The seminar, both practical as well as theoretical, was well received by participants. The various presentations around the subject innovation complemented one another and the lecturers were outstanding. Positive feedback from participants was our recognition.


Project 2

In another situation, at an exhibition of the designers initiative ?Weiterdenken? in the House of Economy in Stuttgart, a speech about managing innovation was presented by Erika Glink