- Gains profit from innovative activities.
- Moves innovations to the right place at the right time.
- Reduces the flop rate of innovations.
- Leads creativity in the right direction.
- Coordinates innovations within company strategy.
- Establishes research and development as well as other innovation fostering departments at the right place in an organization.
- Coordinates people from different departments, who speak different technological languages.
- Fosters the flow of information and provides required learning.
- Reduces obstacles and opposition as well as fear of change.
- Uncovers opportunities which often follow innovation.
- Establishes a control mechanism and analyzes the efficiency and effectiveness of projects.
